Focus|What hinders the development of e-commerce in flooring enterprises?

For flooring enterprises, blind market changes can not achieve the desired development effect, only to find the problem, targeted, flooring enterprises can give full play to the greatest advantage of e-commerce.

In the Internet era, the rapid development of e-commerce model is gradually penetrating into various industries. Flooring industry as a

relatively mature industry in the home building materials industry, after nearly 30 years of development, is also facing change. In this case, e-commerce has naturally become the preferred direction of transformation and upgrading. However, as far as the current floor market is

concerned, there are still some problems in e-commerce.

Floor enterprises in the field of e-commerce are still in its infancy

Nowadays, e-commerce is rampant, and flooring industry is gradually investing in the trend of ecommerce. At present, the mode of O2O

ecommerce is in full swing. In the future, flooring ecommerce is an irreversible trend of the flooring industry. However, in the application of

the O2O model, most enterprises have not found a way. Although the two channels can promote each other, but in the actual operation

process, it is inevitable to fry each other at the same root, online and offline erosion of interests plagued every ecommerce flooring

enterprise.

How to avoid the conflict between online and offline? How to coordinate the development of the two without embarrassment? Let's first look at the reasons for the problems. In the past floor industry, the sale price of traditional floor products is not more than three times the

ex-factory price, which is a loss. Because every channel of distribution, distribution and so on must strip profits, each layer earns 50% to

maintain operation, this seemingly profitable industry, after dividends, in fact, each layer earns little. Under the impact of the Internet, the \trading scene of the floor industry began to change.

Floor enterprises should pay attention to the operation mode of e-commerce system

The emergence of the concept of O2 O has helped traditional flooring enterprises suffering from the impact of e-commerce to find a life-saving straw. So, where is the specific focus? Traditional offline enterprises almost focus on drainage. Since ecommerce has taken away

the flow of people in stores, then use the means of O2 O to bring back. Therefore, with the help of mobile e-commerce, Wechat and

other means began to attempt drainage operation.

But in fact, the effect of this approach is not satisfactory. The fundamental reason is that drainage is only a means of operation of O2 O. If

the whole product and channel system can not be clarified, the drainage of O2 O can only lead consumers from one shopping channel to another, which reduces the convenience of consumers'shopping and intensifies the conflict of interests between channels.

On-line and off-line resources of flooring enterprises need effective coordination

In addition, in the actual development process, some flooring enterprises, in order to mitigate the possible negative impact of off-line

resources in the construction of O2 O, separate the O2 O as an independent organization and operate independently. Put online business and some offline business that can be integrated under one system, and use new mode and thinking to re-plan and transform them.

Because of the small volume, the resistance and the difficulty of actual implementation of the transformation should be much smaller.

When the model is mature, we will gradually increase the investment of resources, and gradually transfer the traditional business to the

new system of O2O, in order to achieve the transformation of O2O.

However, this way of relying on the incomplete resource system construction of the new O2 O model is often difficult to develop independently and healthily, and needs a lot of resources to support, and the resource providers are often traditional business departments, which

means that traditional departments need to transfuse blood for a new department, which in turn will grab the traditional business. With the

increase of support, the game between them becomes more and more obvious. Owing to the lack of blood transfusion, the lack of real

development of the O2 O business often leads to failure.

Although the Internet has become the current trend of development, but for flooring enterprises, blind market changes can not achieve the desired development effect, only to find the problem, targeted, flooring enterprises can give full play to the greatest advantage of

e-commerce.